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A method for analyzing strategic product launch |
| XIAO Junji |
| School of Economics, Shanghai University of Finance and Economics, Shanghai 200433, China; |
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Abstract This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers decisions on model launch and withdrawal.
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Issue Date: 05 September 2007
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