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Frontiers of Economics in China

ISSN 1673-3444

ISSN 1673-3568(Online)

CN 11-5744/F

Postal Subscription Code 80-978

Front. Econ. China    2007, Vol. 2 Issue (3) : 458-464    https://doi.org/10.1007/s11459-007-0023-z
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A method for analyzing strategic product launch
XIAO Junji
School of Economics, Shanghai University of Finance and Economics, Shanghai 200433, China;
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Abstract This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers  decisions on model launch and withdrawal.
Issue Date: 05 September 2007
 Cite this article:   
XIAO Junji. A method for analyzing strategic product launch[J]. Front. Econ. China, 2007, 2(3): 458-464.
 URL:  
http://academic.hep.com.cn/fec/EN/10.1007/s11459-007-0023-z
http://academic.hep.com.cn/fec/EN/Y2007/V2/I3/458
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