In this study, I explore smoking behavior among pregnant U.S. women using the 1979 cohort of the National Longitudinal Survey of Youth. The key aspect of this study is the availability of smoking participation data before and during pregnancy. I consider the probabilities of smoking cessation while pregnant as the outcome. I find that pregnant women who smoke are less responsive to price changes when they are more future-oriented. Women who are more present-oriented are more likely to smoke and consume more cigarettes given that they smoke more than those who are future-oriented. Moreover, those who discount the future more heavily are more sensitive to the money price of cigarettes than those who are more future-oriented. I focus on the role of time preference and the interaction between time preference and price in determining these outcomes.