Developments over the past year have led to serious, widespread concern that the world could be returning to a more isolationist stance. It is perhaps the greatest threat ever levelled at the post-war globalization movement and all of its supporting architecture. This paper argues that due to the unusual nature of the last business cycle, the general public has become impatient with the existing economic and in particular, international trade architecture. It also points out that its typical defenders are unsure of how to do so. In response, what is suggested is that logic puts definite limits on how much change is actually likely to occur, and if so, which strategic responses are most appropriate.