This paper aims to examine the general issue of how reference is possible in philosophy of language through a case analysis of the “double reference” semantic-syntactic structure of ideographic hexagram (guaxiang 卦象) names in the Yijing text. I regard the case of the “hexagram” names as being quite representative of the “double-reference” semantic-syntactic structure of referring names. I thus explore how the general morals drawn from this account of “hexagram” names can engage two representative approaches, the Fregean and Kripkean ones, and contribute to our understanding and treatment of the issue of reference.