This paper considers the difference between the values attached to love of country in early China and in today’s world, through exploration of a series of concept clusters centered on “loyalty,” “glory,” “honor,” and “identity.” Using a wide array of sources, including legends about exemplary figures in antiquity, it assesses the extent to which patriotism or something like patriotism was a normative value in the distant past. It also outlines the appropriate limits of patriotism which the early thinkers insisted upon, thinking them useful guidelines for today.