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A study on the determinants of nonmarket behaviors
of Chinese firms |
| GAO Haitao 1, TIAN Zhilong 2, Malcolm CONE 3 |
| 1.Department of Management, Beijing Institute of Graphic Communication, Beijing 102600, China; 2.School of Management, Huazhong University of Science and Technology, Wuhan 430074, China; 3.School of Business, University of Otago, New Zealand; |
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Abstract Drawing upon the resource dependence theory, this paper examines the determinants of nonmarket behaviors in the Chinese context. Using survey data of 175 top managers in China, we test 13 firm and environment characteristics likely influencing nonmarket behaviors. Results show that a firm’s economic resources, top management orientation, and uncertainty in the nonmarket environment are significantly related to Chinese firms’ nonmarket behaviors.
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Issue Date: 05 June 2008
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