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A qualitative and quantitative study of color emotion using valence-arousal |
Shangfei WANG( ), Rui DING |
| Key Lab of Computing and Communicating Software of Anhui Province, School of Computer Science and Technology, University of Science and Technology of China, Hefei 230027, China |
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Abstract This paper describes qualitative and quantitative analysis of color emotion dimension expression using a standard device-independent colorimetric system. To collect color emotion data, 20 subjects are required to report their emotion responses, using a valence-arousal emotion model, to 52 color samples that are chosen from CIELAB Lch color spaces. Qualitative analysis, including analysis of variance (ANOVA), Pearson’s correlation and Spearman’s rank correlation, shows that significant differences exist between responses to achromatic and chromatic stimuli, but there are no significant differences between chromatic samples. There is a positive linear relationship between lightness/chroma and valence-arousal dimensions. Subsequently, several classic predictors are used to quantitatively predict emotion induced by color attributes. Furthermore, several explicit color emotion models are developed by using multiple linear regression with stepwise and pace regression. Experimental results show that chroma and lightness have stronger effects on emotions than hue, which is consistent with our qualitative results and other psychological studies. Arousal has greater predictive value than valence.
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| Keywords
color emotion
valence and arousal
qualitative
quantitative
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Corresponding Author(s):
WANG Shangfei,Email:sfwang@ustc.edu.cn
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Issue Date: 01 August 2012
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