With the application of the internet, big data, and artificial intelligence (AI) in education, a new form of textbook construction has been developed, promoting digital textbook development. However, problems during digital textbook construction still exist. This study analyzes the necessity of intelligent textbook development and explains the educational characteristics of intelligent textbooks, such as intelligent adaptation learning, intelligent guidance, accompanying evaluation, and in-depth learning interaction from the perspective of instruction theory. Moreover, combining the technical advantages of AI, including knowledge mapping, learning analysis, online tracking, learner digital profiles, and in-depth interaction, and taking existing achievements for reference, it describes the methods and strategies of intelligent textbooks to achieve corresponding educational functions and also makes interpretation with specific cases. Given the educational and engineering characteristics of intelligent textbooks, this study analyzes the strategies for promoting the construction of intelligent textbooks from adhering to the instruction theory, paying attention to the iteration of practice, and adopting technical methods to supervise and regulate.