This article situates the Pearl River delta market town of Jiujiang within a system of market towns and cities along the West River and its tributaries in southern China. Exploring the history of this town as an emigrant community, this article follows the upstream movement of officials, civil service examinees, merchants, and permanent settlers along the West River basin between the sixteenth century and the nineteenth century. The trajectory of migration from this market town was shaped by the geographical factors of the West River system. At the same time, migration, which was related both to strategies that Jiujiang families embraced for socioeconomic advancement and to policies that the Ming and Qing states adopted for controlling the southwestern frontier, played an important role in the historical construction of a unified region linked by economic ties and personal networks.