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Frontiers of Education in China

ISSN 1673-341X

ISSN 1673-3533(Online)

CN 11-5741/G4

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Front. Educ. China    2018, Vol. 13 Issue (1) : 93-118    https://doi.org/10.1007/s11516-018-0004-2
Research article
Factors Affecting International Students’ Decisions on Destination for Studying Abroad: A Case Study in China
LIU Ying1(), Peerasit KAMNUANSILPA2, Ando HIROFUMI3
1. Yunnan Institute of Industrial Administrators, Kunming University of Science and Technology, Kunming 650093, China; College of Local Administration, Khon Kaen University, Khon Kaen 40002, Thailand
2. College of Local Administration, Khon Kaen University, Khon Kaen, 40002, Thailand
3. College of Local Administration, Khon Kaen University, Khon Kaen, 40002, Thailand
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Abstract

This qualitative study explores how to better attract international students as perceived from the viewpoints of both international students and university administrators. The 7Ps marketing mix conceptual framework and thematic analysis were utilized to analyze qualitative data solicited from both focus group discussions involving 75 international students and in-depth interviews with four administrators at two public universities in Yunnan province, China. The results indicate that two factors mainly affect students’ decisions on an international education destination: geographical location (Place) and cost of study (Price). Furthermore, the study recommends applying the 7Ps as a totality in university recruitment practices.
Keywords China      higher education      public university      international students      attraction factors     
Issue Date: 07 May 2018
 Cite this article:   
LIU Ying,Peerasit KAMNUANSILPA,Ando HIROFUMI. Factors Affecting International Students’ Decisions on Destination for Studying Abroad: A Case Study in China[J]. Front. Educ. China, 2018, 13(1): 93-118.
 URL:  
https://academic.hep.com.cn/fed/EN/10.1007/s11516-018-0004-2
https://academic.hep.com.cn/fed/EN/Y2018/V13/I1/93
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