The world around us is evolving. We are living inside evolution. As a practicing architect I find nothing more natural than to look around me and implement relevant changes into my own profession. Taking this seriously means implementing new digital technologies in the very fabric of design methods, from the first conceptual thought and from the first accurately described design proposal. Mass production is soon to be overhauled by the principles of customization, in the form of both industrial mass customization and in the form of distributed small scale household fabrication. Customization, which is the modern made to measure, will change architecture from its very foundations. A completely new esthetic will be the natural outcome of the digital parametric design process that connects the file to factory CNC production methods—a new kind of beauty for a new kind of building. Complexity based on simple rules characterizes the dramatic paradigm shift from mass production to customization. The new kind of building is complex yet systemic in its design method. The new kind of building dramatically enhances the potential of today’s architectural expression while keeping strict control on its data, including costs. Truly nonstandard architecture is cost-effective and simply complex.