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Frontiers of Business Research in China

ISSN 1673-7326

ISSN 1673-7431(Online)

CN 11-5746/F

Postal Subscription Code 80-977

Front Bus Res Chin    2009, Vol. 3 Issue (1) : 50-62    https://doi.org/10.1007/s11782-009-0003-5
research-article
Corporate strategic management: Static and dynamic paradigms
LAN Hailin()
Business School of Administration, South China University of Technology, Guangzhou 510640, China
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Abstract

Based on an analysis of the dynamic trend of the environment in which Chinese enterprises operate and the theory of dynamic competition, this paper seeks to propose a new strategic management pattern—the “dynamic paradigm”, which has mainly resulted from an integration of the theoretic contributions of the two strategic management streams. It ultimately aims at enhancing the effectiveness and efficiency of strategic management in an environment full of uncertainties. The dynamic paradigm designed to explore today’s real business world is characterized by: 1) viewing strategic management as a process of both proactive plans and in-the-process reaction, both point and process decision-making and both rational and non-rational decision-making; 2) stressing the roles played by speed and innovation in the dynamic competition; 3) highlighting the inherent ties and the interaction among the three phases of strategic management; 4) emphasizing the critical impacts on the effectiveness and efficiency of strategic management by corporate governance, organizational structure, managerial mechanism, mode of control, composition of top-management team and corporate culture.

Keywords dynamic competition      corporate strategies      strategic management pattern     
Corresponding Author(s): LAN Hailin,Email:bmhllan@scut.edu.cn   
Issue Date: 05 March 2009
 Cite this article:   
LAN Hailin. Corporate strategic management: Static and dynamic paradigms[J]. Front Bus Res Chin, 2009, 3(1): 50-62.
 URL:  
https://academic.hep.com.cn/fbr/EN/10.1007/s11782-009-0003-5
https://academic.hep.com.cn/fbr/EN/Y2009/V3/I1/50
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