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Understanding innovation diffusion and adoption strategies in megaproject networks through a fuzzy system dynamic model |
Yan ZHANG1, His-Hsien WEI2, Dong ZHAO3, Yilong HAN4, Jiayu CHEN1( ) |
1. Department of Architecture and Civil Engineering, City University of Hong Kong, Hong Kong, China 2. Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China 3. School of Planning, Design and Construction, Michigan State University, East Lansing, MI 48824, USA 4. Department of Construction Management and Real Estate, School of Economics and Management, Tongji University, Shanghai 200092, China |
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Abstract Innovation and knowledge diffusion in megaprojects is one of the most complicated issues in project management. Compared with conventional projects, megaprojects typically entail large-scale investments, long construction periods, and conflicting stakeholder interests, which result in a distinctive pattern of innovation diffusion. However, traditional investigation of innovation diffusion relies on subjective feedback from experts and frequently neglects inter-organizational knowledge creation, which frequently emerges in megaprojects. Therefore, this study adopted project network theory and modeled innovation diffusion in megaprojects as intra- and inter-organizational learning processes. In addition, system dynamics and fuzzy systems were combined to interpret experts’ subject options as quantitative coefficients of the project network model. This integrated model will assist in developing an insightful understanding of the mechanisms of innovation diffusion in megaprojects. Three typical network structures, namely, a traditional megaproject procurement organization (TMO), the environ megaproject organization (EMO), and an integrated megaproject organization (IMO), were examined under six management scenarios to verify the proposed analytic paradigm. Assessment of project network productivity suggested that the projectivity of the TMO was insensitive to technical and administrative innovations, the EMO could achieve substantial improvement from technical innovations, and the IMO trended incompatibly with administrative innovations. Thus, industry practitioners and project managers can design and reform agile project coordination by using the proposed quantitative model to encourage innovation adoption and reduce productivity loss at the start of newly established collaborations.
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Keywords
megaproject
innovation adoption
project network
system dynamic
fuzzy logic
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Corresponding Author(s):
Jiayu CHEN
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Just Accepted Date: 27 December 2019
Online First Date: 27 February 2020
Issue Date: 15 January 2021
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