|
|
Strategic choices of firms in expanding overseas
business ―A case study of Pfizer’s production scope evolution
in China (1993–2002)
WANG Tiemin , ZHOU Jie
Front. Bus. Res. China. 2008, 2 (1): 67-97.
https://doi.org/10.1007/s11782-008-0005-8
Based on a case study of Pfizer’s production scope evolution in China from 1993 to 2002, we propose that MNCs usually have to face dual pressures of keeping integration among global businesses on the one hand, and remaining responsive to local market conditions on the other. When there is large discrepancy between the two, due to the bounded rationality of the decision-makers, the development paths of the subsidiaries are likely to exhibit recursive pattern, instead of the sequential mode as suggested in the extant literature. On the other hand, we argue that companies can make strategic choices to facilitate the development of their overseas subsidiaries. By the adjustment of the strategic parameters pertaining to the content and processes of their development paths, companies can accumulate knowledge about the local market and strike a balance between the dual pressures they have to face. The implication of our study for the indigenous Chinese companies in their international expansion is that when facing unfamiliar business environment in overseas market, paying attention to the idiosyncratic local market condition and keeping strategic flexibility are pivotal to their success.
Related Articles |
Metrics
|
|
|
An empirical study of the effects of Guanxi investment
on customer loyalty in Chinese market ——A Survey on customer
winning-back management in hotel industries from Sichuan, Yunnan and
Zhejiang
TANG Xiaofei , CHOU Ting-Jui , CHEN Shuqing
Front. Bus. Res. China. 2008, 2 (1): 98-115.
https://doi.org/10.1007/s11782-008-0006-7
The purpose of this study is to examine the relationship among Guanxi investment, affective commitment and customer loyalty. A customer win-back model is proposed, including Guanxi investment strategies, customer perceptions (price sensitivity, trust and affection), affective commitment and customer 1oyalty(i.e., true loyalty, latent loyalty, spurious loyalty, non loyalty). The fieldwork was conducted in the hotel industry in China (N=1074). Results show that Guanxi investment strategy has significant effects on customer’s loyalty. This study hence contributes to the literature on customer win-back strategy and provides useful suggestions for managers in charge of customer relationship management.
Related Articles |
Metrics
|
|
|
Effects of job satisfaction, affective commitment
and job involvement on job skill ratings
LI Wendong , SHI Kan , HE Dan , ZHUANG Jinying , LIANG Jianchun , XU Jianping
Front. Bus. Res. China. 2008, 2 (1): 137-154.
https://doi.org/10.1007/s11782-008-0008-5
In this study, we surveyed 272 post-holders from four different occupations, namely, public servants in charge of HR administration, software engineers, web editors, and newspaper advertisement salesperson. We found that the three job attitude variables of job satisfaction, affective commitment and job involvement all have significant effects upon job skill importance ratings and skill level ratings after controlling for occupational and demographic variables. Further comparison revealed that job satisfaction has a greater influence upon the above two ratings than affective commitment and job involvement. Also, we studied several occupations comprehensively in the present article, which is beneficial to a deeper understanding of factors influencing job analysis ratings and is thus of great importance to future job analysis research and practice.
Related Articles |
Metrics
|
8 articles
|