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An Empirical Study on Paths to Develop Dynamic
Capabilities: From the Perspectives of Entrepreneurial Orientation
and Organizational Learning
Hao Jiao , Yu Cui, Jiang Wei ,
Front. Bus. Res. China. 2010, 4 (1): 47-72.
https://doi.org/10.1007/s11782-010-0003-5
Dynamic capabilities are regarded as a strategic premise to creating, maintaining and upgrading sustainable competitiveness. Considering organizational learning as a mediator variable, this study tests the relationship between entrepreneurial orientation and dynamic capabilities, and identifies paths to develop dynamic capabilities and the components of these capabilities. More specifically, the factor analysis method was employed to verify that dynamic capabilities are comprised of four dimensions, i.e. environmental sensing capabilities, change and renewal capabilities, technological and organizational flexibility capabilities. It was found that dimensions of entrepreneurial orientation have a significantly positive effect on dynamic capabilities to different extents, while organizational learning, which has significantly positive effect on dynamic capabilities, plays a partial mediating role between the two. These findings indicate that companies can build dynamic capabilities through different levels of organizational learning in the context of innovative and proactive atmosphere.
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The Effects of Two Kinds of Corporate Publicity
on Customer-brand Relationship
Yi Xie , Siqing Peng ,
Front. Bus. Res. China. 2010, 4 (1): 73-100.
https://doi.org/10.1007/s11782-010-0004-4
In the recent marketplace, corporate brands are exposed to a variety of corporate publicity, which may elicit unexpected consumer responses and requires more academic attention. This study explores how two kinds of corporate publicity (ability-related vs. social responsibility-related) influence customer-brand relationship. We propose that both kinds of publicity influence customer-brand relationship strength through brand trust and brand affect. In addition, the interaction pattern between the two kinds of publicity is further examined. Two competing hypotheses predicting divergent patterns of the interaction effect are proposed. A 2×2 between-subject experiment is conducted in the context of fast food service industry. Results show that, after controlling the existing customer-brand relationship, social responsibility-related publicity has significant influence on the strength of customer-brand relationship, while ability-related publicity has no such effect, given the fact that consumers probably have developed well-established perceptions on the focal company’s ability. Furthermore, the specific interaction pattern between the two kinds of publicity is consistent with the prediction based on fairness heuristic theory. In addition, brand trust and brand affect play mediating roles in the mechanism through which corporate publicity influences customer-brand relationship.
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Product Market Competition and Dynamic Adjustment
in Capital Structure
Fuxiu Jiang , Yan Li, Yaohui Qu , Zhengfei Lu,
Front. Bus. Res. China. 2010, 4 (1): 101-129.
https://doi.org/10.1007/s11782-010-0005-3
Based on the balanced panel data of Chinese listed firms from 1999 to 2004, this paper studies the relationship between product market competition and dynamic adjustment in capital structure. Results show that, from both static and dynamic perspectives, product market competition and its changes have significant influence on the degree of deviation of a firm’s present capital structure from its targeted one. Specifically, the more intensive the product market competition, the smaller the capital structure deviation. Meanwhile, capital structure deviation tends to decrease in a market characterized by increasingly fierce competition. However, evidence also reveals that product market competition and the speed of the capital structure adjustment are independent from one another.
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How to Improve the Performance of R&D Alliance?
An Empirical Analysis Based on China’s Pharmaceutical Industry
Xue Liu, Xiaofeng Xiang , Lan Jiang, Shuru Zhao,
Front. Bus. Res. China. 2010, 4 (1): 130-147.
https://doi.org/10.1007/s11782-010-0006-2
The separation of science resources and the manufacturing industry in China has given rise to R&D alliances between R&D institutes and sponsoring enterprises. As a result, R&D alliance of various types has become a main route of technology innovation in China. Drawing upon relevant literature on R&D alliance management, this research empirically explores the impacts of relationship pattern, control strategy chosen by sponsoring enterprises, and alliance members’ continuity expectation on alliance performance. Results show that motivation-based alliance control approaches, including proper allocation of alliance control rights, sustained strengthening of alliance members’ continuity expectation, and enhancement of mutual relationship and friendship among alliance members, are more effective than process or outcome control approaches for improving alliance performance.
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7 articles
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